I recently spoke to 110 members of the Golf Association of Philadelphia on the subject of Social Media-How Private Golf Clubs Should Use It. I was exciting to learn the GAP is looking towards the future of the golf industry and searching for ways to deal with the change facing golf today. Hopefully, what I […]
Road to Philadelphia: Social Media for Private Clubs
I recently was invited to speak to the Golf Association of Philadelphia President’s Council Annual meeting on the subject of Social Media and how Private Clubs should approach using it. It is exciting to first be asked by such a distinguished group of golf professionals and club managers and I found putting this presentation together […]
How to Market to New Private Club Members and Keep Them
The struggles associated with a weak global economy continue long after major regional improves have been made. One of the first hit when the economy weakens and last to improve are the Private Country Clubs. Many look at the private club industry’s existence during a recession as the survival of the fittest. Who Keeps a […]
Industry Standards: Not the Way to Manage a Private Club
(This issue keeps coming up around the country so I thought a recap of the blog written July 2011 would be appropriate) At a dinner gathering last evening a few of women golfing members of a private country club reported on the latest policy changes made to their club’s summertime tee times. The reason given […]
Fairway Talk: How Private Club Members Feel About the State of Golf
I was leaning on the fence one evening talking to a few of the golfers on the fairway waiting on the two groups ahead of them on the par four to clear so they could play. Naturally, Pace of Play was the topic for the day. However, since there was more than a 15 minute […]
