I have had a number of opportunities recently to discuss the marketability of private country clubs who’s challenge is attracting new members. It seems what causes most private clubs’ stress on externally marketing their club has to do with not knowing how to go about it effectively. I am encouraged more private clubs are reaching out for professional […]
Industry Standards: Not the Way to Manage a Private Club
(This issue keeps coming up around the country so I thought a recap of the blog written July 2011 would be appropriate) At a dinner gathering last evening a few of women golfing members of a private country club reported on the latest policy changes made to their club’s summertime tee times. The reason given […]