I have frequent discussions about what I do with many people and sometime during this talk I will be asked.. Where is the money in golf? My short answer is..”In the Pockets of the golfers of the world.” Surely, the golf consumer and golfer who plays golf is the mainstay of the golf economy. Without […]
Social Media: Misunderstood in Golf Industry
With the arrival of more and more golf businesses to the internet comes the need for them to understand how to communicate with their markets out here in La-La-Land. Social Media is a new to these business people and many try to form Social Media into the OLD box of traditional “Who Can Yell The […]
What Private Country Clubs Will Have to Do to Survive
Several questions arise when discussing today’s Country Club’s survivability. What is causing Country Clubs to fail? …What can Country Clubs do to avoid bankruptcy? …What is the attitude towards Country Club lifestyle by the next generations golfers? Just to mention a few. I discussed most of this in my recent blog..Why Are Country Club Giving […]
Shoring Up Your Business with Golf
As is the case with most social functions I attend, the conversation about a business’ environment and economy generally takes center stage. Last evening’s dinner discussion at the club was no exception. For me these gatherings are times for me to listen to what others are saying. Having lived and survived more difficult business issues […]
Professional Golf Tour Players: Who Are Their Customers
When it comes to killer questions the one I was asked last evening has to be one of them.. Who are the customers of the PGA and LPGA Tour Players? Good question, right? And this one needs to be discussed in somewhat detailed and not jump forward to any quick conclusion as I know how […]
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