If you have ever been to a professional golf event then you know part of the atmosphere created has to do with business. Even a non-golfer should realize the realities of a professional golf tournaments revolves around business. However, one of the things both golfers and non-golfer do not realize is that over 90% of […]
Road to Philadelphia: Social Media for Private Clubs
I recently was invited to speak to the Golf Association of Philadelphia President’s Council Annual meeting on the subject of Social Media and how Private Clubs should approach using it. It is exciting to first be asked by such a distinguished group of golf professionals and club managers and I found putting this presentation together […]
How to Market to New Private Club Members and Keep Them
The struggles associated with a weak global economy continue long after major regional improves have been made. One of the first hit when the economy weakens and last to improve are the Private Country Clubs. Many look at the private club industry’s existence during a recession as the survival of the fittest. Who Keeps a […]
Industry Standards: Not the Way to Manage a Private Club
(This issue keeps coming up around the country so I thought a recap of the blog written July 2011 would be appropriate) At a dinner gathering last evening a few of women golfing members of a private country club reported on the latest policy changes made to their club’s summertime tee times. The reason given […]
The Changes Golf Will Have to Make?
Most of the avid golfers around the world never envisioned they would never see the day Tiger Woods would not be in the top ten players in the world. Most country clubs and golf clubs around the country felt they would never see day when their club’s memberships would not be full and the golf […]
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