One thing the Golf Businesses could do to improve upon their existence is to start an Affiliate Program or get involved with one that will sell their services.
NO, affiliate Programs are not just for the people who are after you to sit through their 4000-word sales letter just to buy their three-page ebook with another 5000-words telling you exactly what you probably are already doing.
Affiliate Marketing is moving out of the era of overselling and videos of people driving around in their Maserati telling you an unbelievable, and unverifiable, story about how they paid cash for their car in 30 days.
Affiliate Marketing is now an acceptable way of doing business. Is it easy and quick to get started? No!!! So why do it?
There is much more to affiliate marketing that is not visible. Like your brand’s image. Or what the people on the street are talking …or not talking…about you.
Let me get back to the golf industry and why it is important that more golf businesses look into developing their own program.
Right now golf businesses are relying on word of mouth or old school marketing to get the word out on what they have to offer.
Not surprising that just using social media and a website to marketing your golf business is now considered Old School Marketing.
Nowadays, if a golf business is not having videos produced frequently…at least once a month…they are letting their competitors get ahead of them since they do use well-produced videos to market their product or services.
Furthermore, if a golf business is not using an affiliate marketing strategy along with all of the other video-centric digital marketing they are not getting the full impact of marketing in today’s highly competitive marketplace.
Influencer Marketing combined with Affiliate Marketing is now the powerhouse way of getting the word out on what a golf business offers and getting the consumers to BUY!
Can affiliate marketing for Golf be that simple? Yes!
Even private country clubs could benefit from affiliate and influencer marketing. Sure, most of the old farts on the board of governors are going to balk at having others sell the amenities of their private golf club to potential members, but like me…they will get over it once they see the results.
All the Golf Industry and Golf Retail Businesses need is to talk to someone like SyncLab Media in Dallas, Texas who is owned by two golfers who run golf businesses. They would have the experience of what kind of marketing would meet the golf business, golf club or golf equipment affiliate marketing needs.
Give them a call or Let Me Know How I Can Help.
