The Desert Golf Classic use to be the Bob Hope Classic and will always be the Bob Hope Classic to me.
Why they had to change the name of this truly historic Golf Classic is beyond me…and probably you.
So, things change, but does the name have to change? Yes, I know, only about 10% of the general population knew about Bob Hope. However, over 80% of the people who watch and play golf know Bob Hope, Bing Crosby and Sammy Davis Jr who all had a PGA golf tournament carrying their name.
But, why did they have to change the name from the Bob Hope Desert Classic to the
“But what’s going to happen after that?”
“The best bet is that Hope’s name will stay with the tournament through 2006. That’s when the PGA Tour’s network television deal ends and also marks the last year of the Hope tournament’s contract with title sponsor Chrysler.”
“Tournament officials have an agreement with the Hope family to be able to use his name and likeness in connection with the event as long as it continues to add to its $37 million of charitable contributions.”
“Unless Chrysler is different from most other title sponsors, the company is going to want more bang for its considerable buck. Chrysler is also the title sponsor of the Chrysler Classic of Tucson, the Chrysler Classic of Greensboro, N.C., and the Chrysler Championship, in Tampa, Fla.”
“The Chrysler Desert Classic may be only a few years away.”
As for the Desert Classic name, the Desert Sun reports…
Nonetheless, The Bob Hope and the sister tournament Diana Shore Classics, both held in the Palm Springs California area, are my Start of the Golf Season.
I know I will be watching. Let me know how I can Help!!