As 2017 moves off into the sunset it is time to start thinking about Golf for 2018. More specifically how to use Golf to enhance your revenue horizons.
Business Golf in 2018
Have you heard about Business Golf?
About 85% of you have not. Only about 10% of that 85% of you have heard about business golf and less than half of that 10% understand what Business Golf is and knows it’s purpose. From all of that 5% of golfers know how to use golf as a business tool. So out of 100 golfers, only 2 understand how to correctly play business golf.
My Work is Cut Out for Me!
Why don’t more business people who golf know about business golf? Many business people golf. Out of 100 business leaders and decision makers for a company over 70% of them play golf. This is now from 85% before 2008.
However, out of this 70% of business people who play golf, only a few…around 5%…will take a potential client or business associate out for a round of golf with the intent to talk business during the round or after the round.
These business people know about using golf as a business development tool and many have attempted to use golf as a sales tool, but that is about as far as it gets. That is because business golf, played correctly, is less a sales tool and more a business development tool; a business relationship developer; a character evaluator; which many less quality-minded business leaders feel is important to their business development.
6 Hour Sales Pitch is Killing Golf
There is nothing worse than getting stuck on the golf course with a ‘Type A Personality” salesperson who only uses a round of golf as a 6-hour sales pitch and then turn up the burner after the round. And, there is nothing worse than to be the person who attempts to use the round of golf as a sales pitch presentation and end up after 6 hours getting absolutely nothing out of the effort.
Golfers, for a long time, have searched for ways to include golf in the way they do business. Many will buy into some affiliate program that uses golf outings as a come-on to selling their sales training programs or consulting packages.
Others golfers attempt to get their golf fix by hiring into a golf product distribution company in hopes of using a round of golf as a demo of their product will get them out on the golf course more. These attempts to use golf as the prelude to a sale really have a low success rate.
The fact is, business golf, played correctly, can be used by every type of business. Yes, even non-golf related businesses. Even solopreneurs, the new types of businesses driven by Millennials, can benefit from regularly playing business golf.
If played correctly, my studies have shown business golf to have a 75% success rate. Meaning that out of 10 rounds of business golf, nearly 7 of those rounds will produce over time a business deal.
The key is, business golf has to be played correctly to receive any kind of benefit to your business development. And, showing business people who golf how to play business golf is what I hope to get back to talking to people about in 2018.
Golf today needs business golfers. Businesses today need Business Golf. So why not show more people how to play business golf.
I’ll be back soon to expand upon my plans, starting in 2018, to talk to more people about business golf and it benefits. As a sneak preview… and a Spoiler Alert…I am in the process of getting my thoughts together for the rewrite of my 2005 (first attempt at writing a book) e-book, How to Play Business Golf.
So, stay tuned and until we meet again..let me know how I can help.
