I have frequent discussions about what I do with many people and sometime during this talk I will be asked.. Where is the money in golf? My short answer is..”In the Pockets of the golfers of the world.” Surely, the golf consumer and golfer who plays golf is the mainstay of the golf economy. Without […]
Archives for 2009
Is the FedEx Cup Really Helping Golf?
Naturally, the humorous commercials and the great writing done for their advertisement is getting FedEx’s sponsorship budget a good ride. But, what about GOLF? Is Golf getting a positive image from what the golfing world is seeing played during this series of eliminations tournaments. It is understood that the PGA Tour Professionals all are vying […]
What Gives Golf a Bad Name?
Since founding the Business Golf Country Club and establishing a strong anti-spam policy for the club the members of the club send me examples of email spam they are getting from golf businesses. I thought I would target one of these businesses in what I call a Carpet Bomb Run blog as a way to […]
Why Tiger Woods Is Touch to Beat
I am sure you have asked yourself many times.. What is it going to take to beat Tiger Woods? That answer probably lies in the answer to Why is Tiger Tough to Beat? You may ask how much does physical fitness have to do with playing at Tiger’s level of golf and the answer would […]
Social Media: Misunderstood in Golf Industry
With the arrival of more and more golf businesses to the internet comes the need for them to understand how to communicate with their markets out here in La-La-Land. Social Media is a new to these business people and many try to form Social Media into the OLD box of traditional “Who Can Yell The […]
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