Sometimes the simple solutions to Golf’s sluggish economy are the hardest to make, but need to be made. More golfers need to be talking to their goverment representatives about helping Golf help itself. Join the conversation on Google+.
I am sure you are like me and at the end of each year take a look back to see where you have been. It is natural to look back from time to time to see where you have been. It helps true the direction you are heading.
This past month I did a long look back at how far I have driven down the information highway called the internet. One thing I can safely say is I feel like I have hit most of the ‘pot holes’ along the way. This is not to say all was bad. As a result I have learned a lot about how the internet and online social networking REALLY works. I can also say what I have found during my travels through the internet is not actually how the pundits of La-La-Land want you believe the internet works.
Of course, I again took the opportunity to look even farther back to my former career of 32 years as an operations management and all the tangible experience I gained over all those years. I remembered all of the good things as well as the bad which all resulted in learning a whole lot of how business is really run. When I overlay that old school business experience with the new more recent social based experiences of the past ten years it clearly proved I have more to offer to more business people going forward.
After my glance back thru my past I turned to face the future and I what I see ahead for all of us is nothing new to me. All that is happening today, and will happen this year, is just a repeat of all of the things I have seen a few times before. For me what we are dealing with in today’s business arena, and the internet, is nothing new. However, to many this is their first time dealing with the downside of the uncertain economy.
So, with all this in mind I ask myself..What can I do to help? Clearly, my direction remains the same. I plan to keep doing what I have been doing which is stepping forward to offer my experience. Oh I am sure I will make a change from time to time, but the momentum will be toward continuing to bring forth information people need to get around the obstacles in their way to success. Be it golf, business or any combination of both, and all things related, I’ll provide assistance to get things done.
It really does look like there is some light at the end of the tunnel, but is it a train rolling towards us or the bright future of a better economy? I guess I better Get After It! so I can tell ya. Let me know how I can help!
hitting a very tight green. This is an update on what is going on here with me and IBGS.
As all you business golf fans probably have noticed I have diversified my blogs sites into the different markets IBGS covers. You probably have been flowing the changes being made in the IBGS organization. If not, well that is what this update is for..to bring you up to speed.
If you have been wondering where Mr Business Golf went, well, he is still here sitting on the bench reviewing the new game plan for 4th quarter 2011. As we left it, the Mr Business Golf Show had added Krista Hartman and Dave Bisbee as co-hosts It did not take us long for us to quickly see from the gracious responses from reviewers we needed to include more mainstream business coaching to what we offered. This required us to focus on the business economy around us taking away from the production of the Mr Business Golf Show.
The good news is, the Mr Business Golf Show is coming back in October 2011. The show will be produced a little differently since it will be broadcasted from the newly remodel ‘Bagroom Studio’. More news on the MBG Show will be provided as it develops.
The Mr Business Golf, She Kan Golf and the Biz Golf Guru blog sites also are under review for further development. All of these ‘pull backs’ being made are the result of some very positive energy developing from the responses we were getting from the blogs posted. The subject of Business Golf is now becoming more mainstream in what business golf’ can offer businesses and we are preparing to launch a few initiatives to validate business golf’s value to anyone interested in playing business golf.
As we have mentioned a number of times, our mission is to do whatever we can to help the business world..golf industry included..to learn better methods of doing business.
As the golf economy starts to bottom out we have been preparing to put on our business suites and step in to offer struggling businesses our cumulative 75 years of mainstream business experience to anyone needing advice or a voice of reason on how to deal with the new economy developing. Change is very hard for businesses to make on their own. The best directions to take usually comes from someone who is outside the companies build during a crumbling economy.
You will here more on what Krista, Dave and I will be offering as it develops.
IBGS’s Broadcast Media division is developing a New Internet Radio Station. A wide spectrum of formats will be created. Everything from Talk Shows on Business Issues to Indi Music Bands reviews. The IBGS BMD internet radio offers another way to reach more people and create a larger digital footprint. Advertising and sponsorship programs will offered.
The IBGS team is looking to 2012. Plans are being made to launch a few more New initiatives to help business in the Golf industry get a better grasp of knowing what the golf consumer is REALLY wanting or needing. Stay tuned..we will be talking much more about this as we work on the plan for 2012.
Let me know how I can help.
As the many debates rage on about the merits of the Tee It Forward program the USGA has developed to improve the appeal of playing golf, the question I have been trying to figure out is..
Will it help Golf Grow?
The entire concept of what the Tee It Forward program is really designed to accomplish is clouded with suspicion. Sure, if every golfer played from the tee box matching their golf skill everyone would enjoy golf more, but aren’t their other solutions to getting golfers to enjoy playing golf?
Basing what tee a person should play from the distance they hit their driver is also questionable of really working to improve a golfer’s pleasure in golf or to speed up play. We all know dozen of people who can hit the ball over 300yds, but then they take 10 shots..not counting the penalty shots..to get the ball in the hole. I also know a large number of people who can’t drive the ball further than 200 yards, but they carry a scratch handicap.
It seems what the purpose of the Tee It Forward program is really wanting to happen is to get more people to pay a green fee. True, without golf courses there would not be golf, so supporting the operations of a golf course would keep golf courses open so people can play the game.
However, isn’t the USGA missing something here? The high costs to play golf has to reckon with to produce a greater interest by more people in playing Golf. This has to be the hardest problem to solve for which Tee It forward is not going to help. Golfers are not going to be overwhelmed in joy to pay inflated green fees to not be allowed to play the course they want to play it. It’s recommended that you take Skiing lessons before taking on the mountains, why not recommend lessons that shows people how to play so they can enjoy the full length of the golf course.
Given the fundamental problems of the weak golf economy are not total deterrents for many people to playing golf, isn’t the real problem golf has to overcome in the difficulty of learning to play golf. Wouldn’t it be a better approach to improving the appeal and pleasure of playing golf by having everyone who plays golf learn to play Golf before they PLAY Golf?
This is just one of the debates going on today in the world of golf. Dave Bisbee, Krista Hartman and I are going to discuss the Tee It Forward issue in the coming weeks on the Mr Business Golf Show . There is a strong feeling in the business golf community that the point of the problem golf is having with it sagging popularity is not from where a person tees the ball to play. Many of the problems golf is having with attracting more golfers could be outside of golf.
Make sure to stay tuned into the Mr Business Golf Show so you can find out more of what is really going on with the Tee It Forward program.
Let me know how I can help
It was exciting to read Joe Barks article in the Club & Resort Business site on New York-area clubs report uptick in corporate-outing bookings.
Since 2008, when the door slammed shut on large businesses and corporations golf outings, there has been little improvement in the number of golf outings being booked at golf clubs. Since the economy is now showing some improvement the corporate golf outings are slowly coming back. This is good news to the struggling golf economy.
I agree with Mr Barks on “…corporations are still taking a more conservative, value-conscious approach (to booking outings).” What corporations, and large businesses who employee hundreds of people, are looking for are programs that add value to their golf outings.
This is not the first time the economy has been in a recession and in each recover the businesses who took the opportunity to retool to the new economy are the businesses who succeed. Training and retraining of the workforces is a prudent move during a down economy. Corporate outings serve for a great retooling opportunity.
Adding an educational program to a corporate golf outing is a perfect way to combine a healthy activity with a business retraining session.
The quote made by Anglebrook Golf Club’s, Lincolndale, N.Y.,General Manager Matt Sullivan sums up how corporations are looking at golf outings.. “Overall, corporations are certainly more cost-conscious than they were five years ago.”
The business outings being booked in 2011 may be more interested in having a lunch meetings instead of elaborate dinner banquets after their golf outings. Cost conscious is still going to be the catch phrase for sometime now and there are ways of keeping golf outings affordable.
All of this is a good sign and hopefully will spread across the country to other golf communities. Let me know how I can help.
In today’s recession it is not often you hear about a golf club standing tough after enduring massive financial losses over the past three years, but Three Crown Golf Club in Casper, WY is one whiling to go for a turnaround.
In a recent article published in The Billings Gazette the the chairman of the Three Crowns management committee, Bob King, was quoted to say..
“The goal was that we would be a destination golf course. That hasn’t materialized.”
The economy has not been friendly to golf courses located outside the major golf Mecca’s like Arizona or Florida. Many of the courses who do not get golfers all year round scramble to survive which many will not with the down turn in leisure spending. The golf clubs in these remote areas of the country will need to search for new ways to operate and look within for answers to their economic issues.
It is encourage Mr King and his committee is looking to their restaurant as a viable revenue generator.
The Billings Gazette reporter Tom Morton, reported the Joint powers board Chairman Scott Sissman agreed with the restaurant’s potential profits. “That should be a real cash generator,” he said.
Many golf clubs discount their Food and Beverage operations as something dragging their overall operations down. Usual the reason for feeling the F&B department is not a revenue maker is due to the management feeling the F&B is a service offered only to those who play a round of golf at their facility. Many times the grills of golf clubs work to be an excellent restaurant or cafe for the surrounding committee.
The phrase “Thinking Outside the Box” is getting worn out and has become a cliché for how business needs to operate in today’s business climate. However, in this case, thinking outside the golf club really fits for Three Crown’s efforts to turn their business around. Hopefully more golf clubs will look inside to finding solutions to their revenue woes.
Who knows, I may have to wonder up to the high country and check Three Crowns out. If you have been there, let me know what you think. Let me know how I can help.
To say the golf industry is slow to move into the world of digital technology would not really be an accurate statement. Golf, by nature, is centered around an offline active and since the world is moving rapidly into an online digital age the Golf industry naturally would not be a leader in the tech world.
However, old school non-tech processes, like marketing, are rapidly adapting to being technology based which is where Golf is being left behind. While Golf is out using old forms of marketing their customers are rapidly online where they will not see or hear any of those promotions. Granted, demographics are showing the majority of the golfing population still has not accepted the digital age so naturally the reaction for Golf businesses would be to continue with analog styles of marketing. Unfortunately, these statistics in these demographic reports do not reflect the fact the golf consumers are adapting to the latest technology for their non-golf life which is changing their interests across their entire lifestyle. This change in attitude promotes golfers to use their new found digital technology to enhance their personal and professional life which is leading them away from the Old School ways of doing business. Technology is being accepted by the golfer, but the golf industry is not adapting to using the technology the consumer use fast enough.
This does not mean Golf is taking a back seat to using technology to advance the business of Golf into the current century. One of the many things changing around Golf that is not understood by most golf businesses is Social Media. The main reason the golf industry is having a hard time grasping the enhancements social media can produce for golf businesses is due to social media can only be performed by using technology. Golf clubs and golf businesses are lagging behind other industries and businesses in adapting to what the consumers are using to find golf related products and services. These golfers who are making the jump to the new digital technology become disconnected from their old sources of obtaining information on golf. With these new found tech devices they starting to use the internet to search for what they formerly went to magazines or newspapers to find.
Unfortunately, the golf facilities and businesses who are moving online are not influencing the golfing consumer. Online golfers are not believing what they see of these golf businesses online. Since they are not finding the golf facilities or golf businesses they use to use online or presented online like they were offline they move or click pass them. As a result they lean heavily to their new found friends they have found in social networks.
This leads tech savvy golfers to reading blogs which offers them information, most of the time in deep detail, on the golf business or golf facility they have an interest in know about. Since the golf facilities and golf businesses are not online there really is no other place for the golfing consumer to gain believable information. This ability to find out quickly more information on a golf service demonstrates the power of Social Media in the golf industry. Tragically, most golf clubs, golf instructors, golf retailers and golf manufacturers discount the use of Social Media as not needed for their business.
Many golf businesses disconnect from adapting new ways of doing business because it deals with unfamiliar technology. Most pull back from using social media methods of promoting their businesses due to their thinking Social Media is just a fad. Fortunately, as more and more of these golf clubs and golf businesses reach out beyond the large PR Firms to enlist the help of people who are not influenced by the huge investments in Old School methods of marketing the large firms are indebted to using, they are finding out that Social Media is real and here to stay. Hopefully, more golf clubs and businesses will continue to employee people who understand golf to help them get a foothold in the new way of doing business today.
Some of the things golf businesses, who feel they are using social media, are doing wrong is they are not being social. They do not produce anything outside the company promotions; do not respond directly to consumers and disconnect from the core values of what what makes social media the way business is done today. The reason given for not using the true form of social media is usually based on lack of understanding of what social media is and lack of willingness to commit to what it takes to use social media as it should be used.
Many golf facilities insist in using old school methods of marketing in a social network. Again, the reason is based on their misunderstanding of today’s consumer’s interest and, in most cases, denial that social based marketing will produce anything of value.
Golf businesses find being social online is uncomfortable. Most get hung-up with producing ‘numbers’…how do I deal with thousands of people at once?…how does socializing with people produce revenue?…how do I get an immediate ROI on the time and money spend socializing? All are natural questions business operations managers will ask. However, the lack of understanding what is available to them in the world of technology to use to develop effective social media practices is why these questions are asked.
The Good news is, over the past year, the advancement of technology specifically for the golf industry needs has advanced to a level matching the Old School ways most golf businesses feel comfortable using. With this advancement of tech comes the advancement of new social media tools. The key for golf businesses is to find out quickly how to use the new technology and the social media tools so they can keep up with the jump the golfing consumer will make to what is new. Those golf facilities and businesses who deny anything have changed in the business world will be the ones looking for bankruptcy attorneys. The golf consumers can only hope they will look to getting help understanding what changed before they reach that point.
Let me know how I can help.