This years’s North Texas LPGA Shootout started off in the Media Center and then lead SyncLab Media to take a greater role in covering the event. Here is where it started.
Maybe I will be able to run down a few things of interest the TV will not cover at the North Texas LPGA Shootout that is being held this week in Las Colinas..or Irving as it is known by the natives…Texas.
My focus…or what I have been asked to write about by my sponsor SyncLab Media… will be on Business Golf (duh) and how businesses at the top level of golf events use professional golf events for business.
This will take a bit to do since there is a lot that goes on here and probably will lead to a series of blogs I will write over the next few months.
So, hang on..I’m about to Get After It!
How would someone use a professional golf event to do business?…or are they a waste of time and money? The answer to questions about business golf will depend on the person playing business golf and if they understand how to play business golf.
So, let’s take a look at some of the mistakes I have found business people here at the North Texas LPGA Shootout are making that results in negative results from their business golf.
Too High Expectations
Nearly everywhere I went at the Las Colinas Country Club I overheard people talking business. Some of it was just a report on what someone does for a company, others were deep conversations on the processes involved with what someone does. One of the mistakes business golfers here are making at golf events is feeling they need to close the deal.
Too many times business people get hung up with the price it cost to enter the event, the time it takes to play in a Pro-Am and the overall value of their efforts. This results in the business person feeling they need to close a deal instead of building the business relationships needed to push their effort way beyond the first sale.
The big mistake is setting their expectation far too high and to work for the moment and not for the opportunity to stop by after the event to talk business in a business environment.
I’ll be back with more observations of how golfers here at the North Texas LPGA Shootout are using golf as a business tool..or not.
As most people know one of the many hats I wear is being the Director of Operations for The Caddie Club of Dallas. The Caddie Club offers a number of Caddie Services for both the professional and charity golf events. It is also extremely exciting to watch the company grow.
Growth in the caddie business means more golf events are starting to see the benefits associated with having caddies as part of their event. The biggest benefit caddies provide a golf tournament is managing pace of play.
The Caddie Club’s caddies are trained to focus on keeping things moving. They do that by waiting in the fairway near the landing area for the player’s shot and spots the ball location. They also help the players keep track of golf clubs and take care of the golf course for the p;ayers so they can play golf.
All this growth also means there is a need for more caddies. If you are interested in working outside, are customer service oriented and is knowledgeable of the game of golf then The Caddie Club would like to talk to you.
Hope to see you on the course.
In a recent report from, ngf.org (National Golf Foundation) on private country clubs in the U.S. they found a drop in the number of private courses over the past 5 years. Unfortunately, rather than closing their doors, the majority of these private clubs simply convert over to becoming public facilities and never tell their members they have converted.
In case you are one of millions of private country club members here are a few ways to recognize you no longer belong to a top-tier private club:
The Dress Code is Waved.
First, you will see people are wearing collared shirts that look more like Hockey Jerseys and they are not tucked in. As for slacks, the attire on the course has turned to cargo shorts with pockets large enough to hold three dozen yellow Top Flites. As far as headwear, you will see a long eared toboggan cap or a straight brim golf hat worn backward with unreadable symbols posted on them. If you are seeing these individuals placed in your group, your private club may have turned to a daily fee course.
Tennis Shoe Dudes
Next, if the fellow you’re paired up with isn’t even wearing a collared shirt, has clubs of the yard sale variety and wearing shoes more suitable for the tennis courts than the golf course, you may have been paired with a Non-member. You may also get a clue if your playing partner is a “daily fee’er” if his course etiquette is atrocious and on nearly every hole you must help him find his ball in the woods. You may also have to take over the cart driving duties due to his consumption of cheap beer. If this is the case, your private club may now be a public golf course.
Lines At The Tee-Boxes
You can bet the private club has gone public if there are three to four groups lined up on the first tee and the starter is requesting everyone to go ahead and tee off even though the group in front is only 150yds away. When the beverage cart is emptied before it get’s to the second hole is also another sign the private golf club is now public.
Pace of Play is Nonexistent
Mostly due to the before mentioned heavy beer drinking and lines at the Tee-Box, a 2.5 – 3 hours round of golf is now well over 4- and even 5-hours. If you are experiencing this long of a round of golf you can bet your private golf club has gone public.
Reasons for the Change
Private Clubs, like any other business directly associated with Golf, are struggling. The culture of golf is changing and the younger generations are not yet understanding the benefits of being a member of a private club. This means most private clubs are not able to maintain the number of members they need to meet their budgets. To subsidize the shortage they open the tee sheet first to guests of members and then once the guest of a guest wants to play it is just a short time before they private club just opens the tee sheet to daily fees.
Since the public courses are drying up due to cities budgets not being able to support their muni golf courses it makes for fewer and fewer golf courses for non-private club members to play. This shortage of golf courses funnel all of the golfers who have yet given up on playing golf due to it’s over the top high expense to get in line at the remaining muni golf courses. When a private club opens their tee sheets those waiting two hours to play at the muni are now ponying up the fees to play at a private club where they think the pace of play will be better. It is just a short time before the Private Club’s are seen as just a high-end golf course open to the public.
If you are a member of a private club and you see any of this happening, you can be certain your private club is now a public golf course. Next step is yours.
Let me know how I can help.
Now that this year’s Golf Season is in full swing..pardon the pun…it is now time to get the Mr Business Golf Show ready to launch. But first it is time to get the go juice going on the Google Search engine.
Mr Business Golf Google+
As most of you know Mr Business Golf is exclusively on Google+. Why? Well it is where all the golfers are and where the message on what is going on in the golf world is read by more REAL people..plus all of the content I offer on G+ is immediately placed in the Google Search. What does this mean? Well that means that if someone is searching for content on Golf they will find what I post. Of course, the Mr Business Golf G+ page being Google verified helps…which..helps you if I am talking about you or your golf club.
Golf on ALLTOP
Then all my posts will be posted in the ALLTOP.com site. If you hvae not checked out ALLTOP then you need to. That is where everything worth seeing on the internet is posted in the catagory familar to your interest. So if you are interested in Golf all of the golf bloggers posts will be listed on ALLTOP. Check it..the ALLTOP Badge is in my side bar for you to easily find me over there.
Other than that, the Mr Business Golf Show is still in final production so please stay tuned. We will be on the air with a Live Google HangOut in just a bit.
It was a pleasure to talk to Ricky Potts, Les Bailey and Jason Baslow and show off the new SyncLab Media Studio.