In a recent news bulletin, Golf Convergence announces the launch of a national golf course technology study. The study will be conducted using a survey and is designed to assist golf facilities to better manage their information systems. I agree that golf courses and clubs are becoming overwhelmed with the fast pace new technology introduces. What I have found is most golf facility owners or decision makers are not tech savvy and even with a breakdown of how the world revolves around technology will still do not understand the virtues technology would have on their business.
Hopefully this study will help. Following is an excerpt of the bulletin.
CASTLE PINES, Colo. — Golf Convergence today launched a national golf course technology study designed to assist facilities to better manage their information systems. With the rapid deployment of new functionality by leading software vendors featuring email marketing, online reservations through third parties, and social media integration, the sense is that golf courses are becoming overwhelmed with the pace of new technology introductions. The survey results will guide today’s leading golf course managers as they implement best practices.
All golf course industry personnel and their customers are encouraged to participate in the survey by clicking: http://www.surveymonkey.com/s/6B95JDN. Each respondent will receive a complimentary copy of the results of the study upon its conclusion on March 8, 2011.
“We believe this study has great potential benefit to all golf course operations,” says J. J. Keegan, Managing Principal of Golf Convergence. “Our clients are constantly wrestling with the integration of the tee sheet with the POS system, developing a meaningful online presence, optimizing SEO key words, developing effective marketing campaigns, and debating whether Facebook, Twitter, Linked-In and Google Adwords are relevant to their business or actually distractions. The forecasts for 2011 reflect an increased enthusiasm for the game of golf, requiring even more emphasis on the allocation of scarce resources to optimize net income in the business of golf.”