My first month as Social Media Director for Random Access Radio has been nothing short of exhilarating. It is one of those experiences that gets you up early each morning with new ideas in your head you have to get out. What keeps me going is the confirmation of the tactics and methods of Social Media I have developed over the years I have used successfully in Golf are also working for the online listening experience as well.
There are some comparisons with Golf and Music in how each uses social networking.
|Things in Common||Golf||Music|
|Can be shared as part of social networking.||X||X|
|Have multiple levels of intensity.||X||X|
|Have the same satisfaction experience.||X||X|
Quality Still Rules
What sets Random Access Radio apart from other online listening parties is the same thing your business or golf game should have to set it apart from others…quality. In golf quality can be defined in the experience or the skill level of play. In music quality is defined in the clarity of listening.
Shouting Doesn’t Work
It truly is a shame to look around the markets of golf and music to see all of the shouting many businesses are using as a marketing plan. Both industries are getting lost in using the failed methods of marketing that go against the direction of Social Media. The old aggressive style of marketing is starting to have a negative effect on business as well as the economy.
Still Room for Improvement
Even with all the head way Social Media has made over the years for many businesses some of the New generation business owners and entrepreneurs have yet to understand they have to be very concerned with their personal appearance. Business today is done through consumers knowing and trusting the person who owns or manages the business. If the person who runs the business looks like a slob that image will be reflective of the business they own. Same goes with golfers. Social Media efforts are all wasted if the basics of professionalism and professional image are thrown out the door for an extreme slob look.
It is interesting how fashion plays such a part in golf as does in the music business. Unfortunately the acceptable fashion for each of these industries is where the commonalities part ways.
I look forward to getting your feedback of Random Access Radio. If you like Rock, then RAR is going to rock you.