….the LPGA is taking a calculated risk for the 2010 schedule by signing a lucrative new deal for the Korean television rights to LPGA events with J Golf, a subsidiary of Joongang Daily News. The new partner means severing a 15-year relationship with the Seoul Broadcasting System, and losing the SBS Open after the season-opening tournament at the Turtle Bay Resort in Hawaii.
This was probably a necessary move on the LPGA part to survive. Let’s hope the quality stays the same.
The contract with J Golf, which has yet to be announced by the tour or the network, but details of which were obtained by Golf World, is a multiyear deal likely worth in excess of $4 million annually, according to sources familiar with the negotiations. That is up significantly from the $2.25 million SBS says it paid to broadcast 30 events in Korea this year. Asked if his company would continue to sponsor the SBS Open when coverage moves to J Golf next year, Sang Y. Chun, president and CEO of SBS International, said: “Absolutely not.”
Whatever it takes to keep the ladies in Golf works, but will the deal last? Guess we will see how this all plays out.